I recently made a presentation about Online Reputation Management (ORM) at the 2009 national conference of the National Council for Marketing and Public Relations (NCMPR) in Kansas City. It's an organization for advertising, marketing, pr, and foundation professionals at two-year colleges, and the people involved with are really good at sharing insights and best practices (especially compared to other professional organizations) so it tends to be a good place to benchmark against similar institutions.
My notes, bibliography, a short take-away document and a page of links to search and analytical tools to do a brief online reputation audit are all available at grcc.edu/ncmprorm
One of the best things about making presentations (and similarly, teaching) is that it forces you to re-examine your own practices and make sure that you're toeing the line. It also makes one formally think about strategies and tactics which leads to a bit clearer of an understanding of them. As a result, I was reminded that the title tags on our site are pretty shoddily done so I'm in the process of revising them.