Fighting Back Against PR Spam

A few months ago, Wired Magazine's Chris Anderson blasted public relations companies for spamming him with irrelevant media pitches - echoing the sentiments of many other journalists. As an act of punishment, he also posted the email addresses of the spammers on his blog (thus opening them up to becoming targets of spam themselves from data-mining bots that would, ironically, deliver them to the lists of other spammers).

The move caused something of a stir in the PR world, as some of the domains blocked belonged to some of the biggest names in the world of public relations firms.

The issue has resurfaced again as blogger Matt Haughey has done the same thing, publicly admonishing PR spammers. The interesting note is that Gina Trapani of Lifehacker has had enough too, and went the extra step of setting up a wiki site so that journalists and editors can post the domain names of notorious public relations spammers to make the process of blocking that spam easier (as it can be directly uploaded into a spam filter's blacklist).

Though I work in PR, ultimately I side with the writers/editors. In this day and age, with access to the Internet and services like Bacon's online, there's really no excuse for the "shotgun" approach to press releases. Everything is personalized now (as the suffering broadcast and print media are learning) and the dinosaurs need to take note or slip further into the inky black tar pit of irrelevance.

Sure, it's tough as a PR pro to say 'no' to a client that wants you to blast everyone in the world with a release about their product (it's even harder to talk them out of a release altogether when they have something that is not at all newsworthy), but you have to do it for their sake and yours. It hurts your reputation and theirs to hit unreceptive audiences with an irrelevant message, which could turn them off to future messages from you that are spot-on.

Errol Morris and Lens Culture

I'm reading a profile in Wired about documentary filmmaker Errol Morris ("the Interrogator,"May 16, 2008, by David Samuels, p. 127) and instantly like him as a result of this passage:

"Morris was initially rejected by every college he applied to, and he was later thrown out of graduate programs at UC Berkeley and Princeton. He remains a failed graduate student at heart, delighting in the pure play of ideas, with the secondary aim of exasperating any responsible adults in the room."

I've decided that if I'm permitted to teach COM 320 "Vision and Culture" again at GVSU, I'm going to incorporate Morris' film "Standard Operating Procedure" about the photographs of prisoner abuse at Abu Ghraib) into the course because it covers precisely what we discuss about the perils of living in a "lens culture" with the illusion of truth captured within the frame of an image. This passage, describing his upcoming book Which Came First, The Chicken or the Egg?, sounds fascinating:

"Many of Morris' blog posts reflect his interest in the ways that photographs presented as pure, objective documentation of reality are often staged and manipulated, like those from Abu Ghraib. Morris answers his more lively and particular commenters at length, weaving together the comments and annotating them in a loopy, digressive, but rigorous way that a friend, writer Ron Rosenbaum, has identified as an entirely new form of essay."

It sounds like Morris may be paving the way for the type of book that I would like to write given that it's the medium I so frequently participate in. Very exciting.

Boolify Makes Learning to Use Search Engines Easy

One of the most important skills any student (or any professional for that matter) can have is the ability to use search engines to access the limitless potential of the Internet. In fact, it's far less important that students learn rote facts in school than it is that they learn how to FIND those facts (and how to think critically and apply them).

Enter Boolify (named for George Boole, who discovered a system for algebraic system of logic that is widely used in computer science). Boolify uses a visual drag-and-drop interface of puzzle pieces to teach people how to think about crafting Internet searches using Boolean operators. While you build your search, below the results are pulled from Google and displayed so you can monitor how each new component modifies the results. It's brilliant.

Boolify.org